DARKER IS NOT ALWAYS BETTER

[cost24]

DARKER IS NOT ALWAYS BETTER!
Many people think the darker the color the better. Not true! Too dark or too pale is not the most desirable. A rich, medium-dark color is generally the most sought after and most valuable color.

[jennycarol]

Hopefully, this addresses dark jewelry!

Well, Dark Jewelry although rare, are in great demand. This includes Black Pearl, black diamonds etc. Black diamonds can be smoky, gray or purely black.

Personally i prefer pure black jewelry! That color makes the jewelry look rich, pure and unique.

[jewelcrafter]

personally i have a preference for rubies, and emeralds. Talk about a nice, rich color.

[snivelbec]

I tend to go for rich, vivid colors myself although I'm starting to like some of the more pastel-color gemstones in my old age - citrine, peridot and the like. Never did care much for diamonds, although 'champagne' diamonds can be beautiful.

[angelina]

I think white is a better color than the dark

[mensjewelry]

i'm loving the colors of tanzanite