Handcrafting Jewelry
Tuesday, July 1st, 2008
You don’t have to be an expert jeweler to make jewelry. Many folks enjoy handcrafting jewelry for themselves, friends and family, or even to sell. Take a quick look at Etsy and you can see just how popular crafting jeweler for profit might be.
For those of you already doing this, or are considering making jewelry for profit, I’d like to share a few ideas with you that you may find useful.
Unique is not enough
Let’s face it… all handcrafted jewelry is unique in its own way. The skill of the crafter, the mediums used, the techniques and “style” of the individual makes each and every piece a unique creation. In an ever widening market you need to look beyond this simple fact and create something that’s not just unique but that people can relate to on individual or personal level.
Emotional Appeal
Create pieces that will invoke an emotional response. The easiest means of doing this is through the use of color. Choose your colors carefully for what you are making. Consider what color(s) best describe what you are making. Most flowers for example, do not naturally occur in blue. While a blue daisy might be appealing to some (like me!) the majority of people aren’t going looking for one.
Appeal to the Senses
Look beyond the sense if sight when you are designing a piece. Yes, your jewelry needs to be visually appealing but don’t stop there. Consider all the senses… sight, smell, touch, sound, and yes… even taste. Ever see a “ring pop”? Let’s also not forget the 6th sense either.
Give it a purpose
Look beyond simply being beautiful. Make your jewelry to serve a purpose. There’s a reason some diamond rings are called “engagement” rings and others are called “wedding bands” or promise rings. A beaded necklace may be simply beautiful, but a beaded necklace that can also be used as a chain for sunglasses or eyeglasses has a purpose beyond simply being beautiful.
Create Collections
Follow the lead of many of the top jewelry designers and create entire collections. Multiple items of the same theme that can be used and/or worn separately or together AND display them that way. Pieces that serve multiple purposes as well. Clips that can not only be worn in the hair but that can be used to shorten a necklace, create a drop, or even be used as a lapel pin with other items within the collection.
The Medium: Regional, Local, Personal Appeal
Consider your medium. Using sand from a particular beach in a resin casting, bits of wood from an old steamer trunk, even the copper wire from an old jumper cable. Think about the medium you are using and the “audience” you wish to appeal to. Imagine making wire sculptures of antique cars out the copper wire from an old jumper cable. You just created an additional appeal with your medium.
Target the Niche
Find a particular niche and go after it! Birthstone jewelry is a classic example of this and which each of the things I listed above can make a big difference. Create a special shape, object or something different, each month with a dedicated color and emotional attachment, can appeal to more senses than sight, serves a purpose, easy to create collections, many “baby” related things to use as a medium, and definitely targets a niche.
Happy crafting!
Dave

